{"id":6734,"date":"2019-03-12T11:59:58","date_gmt":"2019-03-12T10:59:58","guid":{"rendered":"http:\/\/biblus.accasoftware.com\/en\/?p=6734"},"modified":"2026-01-14T11:14:17","modified_gmt":"2026-01-14T10:14:17","slug":"real-time-rendering-the-new-frontier-of-design","status":"publish","type":"post","link":"https:\/\/biblus.accasoftware.com\/en\/real-time-rendering-the-new-frontier-of-design\/","title":{"rendered":"Real-Time Rendering, the new frontier of design"},"content":{"rendered":"

Real-Time Rendering: advanced visual technologies applied to engineering. Let’s find out what American and European architects think in the results of a survey<\/strong><\/p>\n

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Real-time rendering<\/strong> is rapidly expanding into the AEC industry with more applications tuned to the workflows of architects, engineers and developers, offering tight integration with leading CAD \/ BIM tools.<\/p>\n

Real-Time Rendering is made up of images or animations that are rendered at such a speed resulting imperceptible for the final\u00a0 user to realize that the computer actually takes some time to calculate them.<\/p>\n

As a matter of fact, the biggest challenge for 3D visualization technologies has become making actions easier to generate and decisions faster to take.<\/p>\n

Until recently, a simple image was sufficient to communicate an architectural project or a product. This would, however, preclude the many possibilities offered by Real-Time rendering technologies.<\/p>\n

Architectural design and <\/strong> Real-Time rendering<\/h2>\n

Architectural renderings<\/em> are based on images<\/strong> and videos<\/strong> that have reached full maturity: now it is time to achieve new goals.<\/p>\n

The average visual quality<\/strong> is now accessible for almost all software and the software market is not willing to bear the costs of higher quality processing in order to achieve results that are perceived only by a few professionals.<\/p>\n

As for the videos, given the sometimes-prohibitive costs, they never really managed to take off as a presentation or sales tool.<\/p>\n

Here is the condition for a radical change: \u201cRendering 2.0<\/em><\/strong>\u201d.<\/p>\n

\"rendering-real-time-references-and-examples\"<\/p>\n

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PCs, tablets and even smartphones\u2019 performances allow today to develop and present projects in real time<\/strong> using software with features suitably dedicated to these functions.<\/p>\n

The advantage is the possibility to provide customers with a model<\/strong> that can be explored and modified in real time. Moreover, Real-Time Rendering is visible in every possible light condition, with vegetation and realistic atmospheric elements, and where virtual characters can also be inserted to assess dimensions and proportions.<\/strong><\/p>\n

[fusion_youtube id=”QvdCSXAAMxE” width=”600″ height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=””][\/fusion_youtube]<\/p>\n

Download and try the free Trial version of Edificius, the architectural BIM design software with integrated Real-Time Rendering<\/strong><\/a><\/p>\n

In a market where, traditional advertising is disappearing and where the importance of digital marketing grows exponentially, Real-Time Rendering<\/em> is a formidable resource for creating engaging and potentially viral contents.<\/p>\n

In fact, it is possible to produce an environment that can be explored by the customer on practically any type of platform or device at the same cost of a high-level traditional render, and even having the possibility to share it on its website or on social platforms.<\/p>\n

Real-Time Rendering<\/em> not only removes long waiting to achieve the result, but it allows, for example, architects to make assessments that were previously not feasible: meetings with stakeholders where they can modify projects on the fly, virtual reality tours, and various types of interactive presentations.<\/p>\n

To better understand the ideas and decisions behind the Real-Time<\/em> revolution, we will share a survey commissioned by Unreal Engine<\/strong><\/a> (a graphic engine developed by Epic Games<\/strong>) and carried out by<\/p>\n

Forrester Consulting<\/strong><\/a>, a leading American consulting firm. AEC professionals in the United States<\/strong> and the United Kingdom<\/strong> were interviewed with regard to their attitude towards Real-Time Rendering<\/em>.<\/p>\n

The results produced by this survey were partly expected, but they were in part also surprising.<\/p>\n

Download the survey by Forrester Consulting for Unreal Engine on Real-Time Rendering<\/a><\/p>\n

Survey on <\/strong> Real-Time Rendering<\/h2>\n

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Among the architects that answered the questions relating to the design process:<\/p>\n